Linux News Desk
Concurrent Announces New MediaHawk Software Release
Play list support allows for advanced advertising
By: Linux News Desk
Jan. 7, 2009 02:00 AM
Concurrent announced a new software release for its MediaHawk line of video servers. The release is SCTE-130 compliant and features enhancements such as play list support enabling advanced advertising.
The SCTE-130 standard supports a unified platform for addressable advertising, providing inventory and placement definitions, while merging content and subscriber metadata for targeting zones - or, in a unicast environment, for targeting individuals.
Concurrent has already upgraded many of its Everstream data collection and management products to comply with SCTE-130 standards. With the addition of play list support to the MediaHawk video server, Concurrent can now supply an end-to-end solution supporting targeted ad insertion, ad bumpering and ad replacement.
The new MediaHawk software release also includes client interface protocols supporting ETV/EBIF, web client and tru2way platforms.
Other features in the latest MediaHawk software release include:
The newest release of MediaHawk is compatible with Concurrent's MediaHawk 4000 and 4500 video servers.
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