NEW YORK, Jan. 5 /PRNewswire/ -- 5W Public Relations, a Top 25 independent PR agency, announced today the addition of Ping Mobile to its diverse roster of clientele. Ping Mobile, an innovative mobile marketing agency, has tasked 5WPR to proactively direct and implement their public relations programs.

"We are delighted that Ping Mobile has selected 5WPR as their agency of record," said Ronn Torossian, President and CEO of 5W Public Relations. "The mobile space is an arena which will see considerable growth in 2009, and Ping Mobile is a company poised for great things. We continue to sign business and put forth incredible work for our clients and look forward to taking this brand to the next level."

Marc Bodner, CEO of Ping Mobile, states, "We were extremely impressed with 5W Public Relations' expertise in the mobile marketing sector and we look forward to working with them in building our innovative brand."

Ping Mobile is a leading mobile marketing company whose technology empowers its clients to deliver personalized mobile marketing messages and high-value content through leading-edge interactive technology. Ping's platform utilizes advanced profiling capabilities that are inherent to the platform's automated learning engine - meaning that the platform learns from previous customer interactions to automatically and organically build up profiles of users and their individual preferences. Each subsequent campaign is then automatically optimized in order to deliver additional personalized messages based on the user's profile. Ping Mobile provides privacy and security to both client and user, while at the same time enabling a continuous, one-to-one channel of communication between both parties, and access to a broad spectrum of mobile marketing solutions.

About 5W Public Relations

5W Public Relations (www.5wpr.com), named to the INC. 500 list in 2007 is known for implementing creative and customized media programs designed for the maximal realization of its client's specific business goals and objectives. With headquarters in New York and an office in Los Angeles, 5WPR, offers public relations support to clients in diverse areas that range from technology, corporate and consumer affairs, as well as crisis communications, to entertainment and event management. The firm's energetic, fast-paced and focused culture led one of the industry's foremost trade magazines to describe 5W PR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

    Contact:
    Christine Garabedian
    212.999.5585
    cgarabedian@5wpr.com

SOURCE 5W Public Relations