SIMI VALLEY, CA -- (Marketwire) -- 01/06/09 -- Bruce Clay, Inc. has created two new search engine optimization tools that are available for free on their Web site (http://www.bruceclay.com/web_rank.htm). These new tools are the Search Engine Optimization/KSP tool (http://www.bruceclay.com/web_rank.htm#seoksp), and the SEMToolBar(TM) (http://www.bruceclay.com/web_rank.htm#semtoolbar). Both tools compile select data from Google, Microsoft and Yahoo! and put only the most useful SEO information within easy reach.

"We are excited to offer new tools to help webmasters and search engine optimization professionals alike conquer today's complex search engine environment," said Bruce Clay, president of Bruce Clay, Inc.

The new Search Engine Optimization/KSP tool offers marketing-centric keyword statistics. A user can enter up to 12 keyword phrases at a time and see search counts from the top search engines, click-through and CPC rates, categories, searcher demographics and more for each keyword.

The SEMToolBar(TM) installs in-browser to conveniently provide the data and tools that matter most for search engine optimization. Supporting more than 20 languages, the toolbar offers proxy searches, customized search interfaces, search result annotation and domain highlighting, keyword demographic data, page statistics and more. SEOToolSet® subscribers can also launch the full power of the tool set right from the SEMToolBar. The toolbar can be installed in the Microsoft Internet Explorer browser; a version for Mozilla Firefox will also be available shortly.

"These two tools are just a taste of what's to come," said Clay. "We are working hard on a series of very significant updates for our Web site and our entire SEOToolSet product, which are scheduled to launch in 2009."

About Bruce Clay, Inc.

Bruce Clay, Inc. (http://www.bruceclay.com) was founded in 1996, providing search engine optimization (http://www.bruceclay.com/web_rank.htm) and consulting, pay per click management, SEO training and diagnostic tools. Along with offering high-quality Internet marketing services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine Relationship Chart® and presenting a certification program to promote ethical practices. Today the company serves the U.S. with offices in California and New York, and internationally through offices in Europe, Australia, South Africa and Japan.