yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Exclusive Q&A with Mike Vernal of Facebook
Web 2.0 Journal Q&A Special: 1,000+ Websites Now Using Facebook Connect

More than a thousand sites are using Facebook Connect, says Mike Vernal, a member of the Facebook Platform engineering team, in this Exclusive Q&A with SYS-CON's Web 2.0 Journal. Some prominent examples Vernal mentions include Citysearch for local reviews, Joost and Vimeo for video sharing, and a number of blogs, including TechCrunch and Gawker.

Web 2.0 Journal: You’ve been closely involved with developing and launching Facebook Connect. How would you summarize the chief strategic benefit of this service for Facebook’s 150M or so users?

Mike Vernal: I think the answer is twofold. First, Facebook Connect allows users to take their Facebook profile and friends with them to any site on the Web. This is pretty powerful, in that it saves users the hassle of creating another username and password, filling out their profile information, and running a contact importer on every site. Instead, the user can simply register and log in using their Facebook identity and immediately bring their profile and friends with them to that site.

Second, Facebook Connect allows users to share what they’re doing across the Web with their friends back on Facebook. So if I blog about something interesting, comment on someone else’s blog, or share photos or videos somewhere on the Web, I can now share that with my friends through Facebook. We’ve found that sharing this information back to friends helps to create a virtuous cycle of sharing, where friends start to comment on your activities and also start to share their own, which we think is quite powerful and valuable to users.

Web 2.0 Journal: Does this mark the much-discussed transition of Facebook to “platform” status, do you think?

Vernal: Facebook Connect is an evolution of the existing Facebook Platform. Since the very beginning, our goal with Platform has been to allow applications anywhere to become more social by leveraging the power of Facebook. Since 2006 we’ve had an API that allows Web, desktop, and mobile applications to integrate Facebook information. The initial version of Facebook Platform added the ability to integrate directly into Facebook. Facebook Connect represents an evolution of the experience for Web applications. We’re looking to evolve the mobile and desktop experiences, too, including a version of Facebook Connect specifically designed for mobile phones called Facebook Connect for Mobile.

Web 2.0 Journal: How many sites are currently live with Facebook Connect?

Vernal: Currently more than a thousand sites are using Facebook Connect. Some prominent examples include Citysearch for local reviews, Joost and Vimeo for video sharing, and a number of blogs, including TechCrunch and Gawker.

Web 2.0 Journal: What is the approval process like for a site that wants to leverage the platform?

Vernal: Anyone can integrate their site with Facebook Connect or build an application that uses Facebook Platform -- there is no approval process to get started. There are a handful of features like friend linking and automatically publishing Feed stories that require a lightweight approval process before being enabled.

Developers can also optionally participate in the Application Verification program, which involves an exhaustive review of an application or site in exchange for badging on Facebook.

Web 2.0 Journal: Tell us about FriendLink, the service that I believe allows a site using Facebook Connect to pass e-mail addresses to Facebook and get friend recommendations back. I can see that this must allow sites to make connections between users that they may not know about yet (but that Facebook already knows about). Is it proving popular?

Vernal: The friend linking feature was designed to allow sites with a large number of users to quickly fill in the social connections between those users. It works by allowing sites to pass us a cryptographic hash of their users’ email addresses and then using that hash to match up their users with our users. This allows us to then ask the user if they’d like to connect their account on that site with Facebook. This feature has strong network effects – it is more valuable to sites with larger user bases, so we’re seeing it gain momentum as larger sites start to launch.

Web 2.0 Journal: What other tips and recommendations can you provide developers on how they can increase social distribution and integrate their Web sites and applications to Facebook Connect?

Vernal: First, I think making the registration process as simple as possible is critical. As most site owners know, the number of people who complete the registration process is inversely proportional to its complexity. As you add steps (fields to fill out, emails to confirm, etc.), you lose users. By leveraging the user’s profile on Facebook, you can make the registration process much simpler and get more users into your site.

Second, once the user has connected to your site, you can save them the hassle of logging in each time they come back. If the user is already logged into Facebook and has connected to your site, then it’s easy to securely detect that and automatically log the user into your site.

Third, I think there’s a huge amount of potential around using Facebook Connect to increase user engagement on your site. By using the social graph as a content filter, you can help present the user with more relevant information. A classic example of this is a review site like Citysearch – people tend to trust and value reviews from their friends more than they trust reviews from the general population. By highlighting reviews from friends and other trusted contacts, the site becomes more valuable and engaging to the user.

Lastly, there are social communication features like Feed that allow users to share what their doing back with their friends on Facebook and, in the process, drive traffic and engagement on your site.

Web 2.0 Journal: How about those who are worried that Facebook Connect gives Facebook access to a great deal of information about how users interact with other social sites. What do you say to them?

Vernal: Our goal with Facebook Connect has been to help users take their information with them to sites across the Web and to help those sites build better, more engaging user experiences with that information. If more people are logging in and engaging with content on another Web site because of Facebook Connect, we see that as helping the site overcome core challenges of attracting and retaining users. We also believe the increased engagement will open doors to new revenue opportunities.

We also give sites and users the power to share information back through Facebook. First, sites can choose which actions they think users will want to share back through Facebook. Users are then in control of the actual stories that are published back to Facebook through the Feed publishing dialogs. We believe we’re offering a valuable service to users and Web sites while giving the site and the user control over what information is shared back through Facebook.

Web 2.0 Journal: What’s the mobile piece of the Facebook Connect story?

Vernal: Facebook Connect for Mobile is a mobile-specific version of Facebook Connect that will launch in early 2009. It will first be available to developers working on the iPhone platform. Like Facebook Connect for the Web, it will be focused on letting users bring their Facebook profile and friends with them to applications on their mobile phones. There are already some exciting applications in the queue, so stay tuned.

Web 2.0 Journal: FB was launched February 4th, 2004, so it’s soon reaching its 5th birthday. Are there any special birthday plans that you’re aware of – as a welcome counterpoint to the gloom and doom of ’09, perhaps?

Vernal: Being an engineer, they thankfully don’t trust me to plan the parties. We’re all getting pretty excited by the continued growth we’re seeing across the world, including over 150 million people actively using the site, and we’re excited to see what the next year will bring.

Cloud Computing Is Swelling Into an Estimated $36BN Market
The Cloud Computing conference theme this March is “The Delivery of IT Resources as Services” - with 100+ breakout sessions by leading industry CEOs and CTOs whose companies already recognize that what today's companies need above all is to be able to build infrastructures that can scale up or down at a moment's notice.

Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for some 9% of total software sales. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.

Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded.

Top Keynotes, Top Technical & Business Sessions, Top Delegates
2nd International Cloud Computing Conference & Expo will feature 100+ technical sessions from the leading industry players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications and services. Our two-day Expo is your chance to get in front of senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

Attend Full-Day Cloud Bootcamp FREE With Your “Expo Plus Bootcamp” Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.

Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!

About Jeremy Geelan
Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Ind...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award win...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scala...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers