MONTREAL, QUEBEC -- (Marketwire) -- 01/19/09 -- National Bank Financial Group (TSX: NA) is launching a brand new integrated communication platform created by advertising agency BOS entitled "AND ACTION!"

This platform, deployed as part of the current RRSP campaign, includes three televised commercials, print ads and ads on Quebec's main online news and information portals.

In addition, the "AND ACTION!" campaign features a promotional component developed in partnership with the advertising agency BOS and Transcontinental for the network's consumer and specialized publications.

"This new platform is part of an ongoing strategy to build National Bank Financial Group's brand and, in particular, enhance its image in Quebec. We want to let our clients know that we actively support their goals and projects and that our comprehensive product and service offering allowing them to take action," said Sylvie Roy, Vice-President - Corporate Marketing and Communications, of National Bank Financial Group.

The following individuals and groups contributed to the new platform:

National Bank Financial Group

Sylvie Roy, Vice-President - Corporate Marketing and Communications

Alison Marks, Manager - Promotion and Publicity

Stephanie Plessis-Belair, Project Leader - Promotion and Publicity

Frederic Otis, Coordinator - Promotion and Publicity

BOS

Creative Director: Hugo Leger

Art Director: Simon Beaudry

Writer: Martin Bernier

Planning & Account Services: Sonya Bacon, Marylene Benoit

Media: Pascale Boulanger, Julie-Jasmine Boudreau

Production Company: Jet Films

Directors: Francois Peloquin, Mathieu Charland, Jonathan Bensimon

Producers: Martin Henri, Visant Le Guennec

Music: Apollo, Etienne Gaudreau

Print Production

Photos : Shoot Studio

Photographer: Pierre Manning

Assistant: Jean-Francois Lemire

Prints Production: Graphiques M&H

About National Bank Financial Group

National Bank Financial Group is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank Financial Group offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $129 billion in assets and, together with its subsidiaries, employs 17,146 people. The Bank's securities are listed on the Toronto Stock Exchange (TSX: NA). For more information, visit the Bank's website at www.nbc.ca.

The telephone number provided below is for the exclusive use of journalists and other media representatives.