A sluggish economy has not hindered the growth of life sciences SaaS CRM provider, Verticals onDemand, which ended the last quarter by signing five more customers. Most recently, JHP Pharmaceuticals LLC, a privately owned specialty healthcare company focused on sterile injectable products, selected Verticals onDemand’s VBioPharma™ SaaS CRM application and VInsights™ analytics product to support its national sales team.

JHP Pharmaceuticals National Sales Director, Chris Deluzio, worked with complex client/server CRM systems in previous positions at Johnson & Johnson and Bristol Myers Squibb so he knew what features were most important for the company’s first CRM application. “We needed a more customizable and user-friendly system that would cost-effectively grow with our developing sales team. The product’s unique flexibility made it a great fit for our organization,” said Deluzio.

Verticals onDemand’s new no-maintenance SaaS analytics and reporting solution, VInsights^TM, was also an important part of the solution for JHP. “Analytics are necessary in our prescription and branded generics business to evaluate and drive sales force targeting and effectiveness,” continued Deluzio. “VInsights was a great option for us because of the low-cost and user friendliness – making it much easier for our reps and managers to take advantage of all the rich data available to them. VInsights really sealed the deal for us.”

JHP also utilized Verticals onDemand’s services team for implementation. “The Verticals onDemand team listened to our needs, worked with us closely, and had a very quick turnaround – finishing well ahead of schedule,” added Deluzio.

VBioPharma is the life sciences industry’s leading SaaS CRM solution and the only application to come pre-validated for PDMA and CFR Part 11 compliance. Built on the Force.com platform from salesforce.com, VBioPharma delivers all the advantages of the SaaS model, and provides complete life sciences functionality including:

• physician and account profiling;
• visual affiliations tracking;
• call scheduling and route management;
• call reporting and mobile call reporting with electronic signature capture;
• full samples management; and,
• data warehouse, analytics and reporting capabilities.

Verticals onDemand developed its SaaS CRM application to provide a cost-efficient alternative over legacy client/server CRM systems, now considered inflexible, complex, and overly expensive. VBioPharma is delivered as a reliable service over the Internet, accessible through any web browser, and completely customizable at no additional cost. In addition, it runs in a disconnected mode on smartphones, laptops, and tablet PCs to ensure maximum user adoption.

“JHP is a great example of the next-generation pharmaceutical company – ideally suited for a next-generation SaaS CRM application like VBioPharma,” said Matt Wallach, executive vice president & general manager at Verticals onDemand. “As the only CRM application that scales both up and down for any size pharmaceutical organization or division, VBioPharma will efficiently support JHP now, with 35 users, and as it grows to 3,500 users or more.”

“We just recently completed implementation and our regional managers have been ecstatic about all that the VBioPharma system has to offer,” concluded Deluzio.

About JHP Pharmaceuticals, LLC

JHP, headquartered in New Jersey, is a specialty pharmaceutical company which manufactures and sells pharmaceutical products, primarily aseptic injectable products into the hospital segment, and provides contract manufacturing of sterile products for innovator pharmaceutical companies. JHP is a private company wholly owned by JHP Holdings, LLC whose equity owners are Morgan Stanley Principal Investments, Peter Jenkins and Stuart Hinchen.

About Verticals onDemand

Verticals onDemand is the leading provider of Software-as-a-Service (SaaS) CRM applications to the life sciences industry. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and SaaS operations savvy with Force.com from salesforce.com, the world's first multitenant, on-demand platform. Verticals onDemand customers are achieving the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.

Verticals onDemand is a privately-held company headquartered in Pleasanton, CA with offices in Boston, Chicago, New Jersey, New York, and Philadelphia. For more information and online product demonstrations, visit www.verticalsondemand.com.