From the Wires
Despite Recession, Many Consumers Are Spending $100 and Up This Valentine’s Day
By: Business Wire
Feb. 3, 2009 08:27 AM
The only thing worse than “buyer’s remorse,” is “gift-giver’s remorse.” And this Valentine’s Day is especially tricky as romantics balance their need to be budget conscious with finding a thoughtful gift their partner will love. To help address this challenge, Buzzillions.com is sharing the results of a new survey of online shoppers – and Buzzillions.com users - that highlights how much people are planning to spend, and more importantly, the most desired gifts by both sexes.
According to the survey, 43 percent of consumers will spend between $50-100 on a gift for their significant other, with 14 percent saying they will spend $150 or more. The most common response was $100.
The Buzzillions survey also identified the most - and least - desirable gifts for both men and women (excluding flowers). Men wanting to please their mate should focus their attention on necklaces, concert tickets, perfume, chocolate and a Wii Fit - the top five most desired Valentine’s Day gifts among women surveyed. Men on the other hand had a meaningful book, a digital camera, a watch, an ipod and cologne at the top of their list.
The survey also revealed the least desirable gifts for both sexes. Men are least interested in electric razors, golf equipment, pen sets, slippers and underwear, while women will not rejoice at opening a gift containing stuffed animals, golf equipment, appliances and camping equipment.
“Finding the perfect gift can be a daunting task at any time of year, but particularly around Valentine’s Day when meaning is injected into every purchase,” said Andy Chen, CEO of Buzzillions. “Our focus is making the gift giving process easier, helping to generate ideas, and most importantly, guiding consumers towards the highest quality products – as identified by their peers.”
Buzzillions.com is the most comprehensive customer review site on the Internet. Buzzillions, which currently has more than 4.5 million reviews on its site, collects thousands of customer reviews a day from people who are verified to have purchased the products they are reviewing. Reviews on Buzzillions encompass a wide range of products, from GPS units to cookware, baby strollers, hiking boots and moisturizers.
For a full list of the survey results visit the Buzzillions blog
Buzzillions.com is a one-stop product research site for consumers, providing reviews and recommendations from real product users for hundreds of thousands of products in thousands of categories, including consumer electronics, apparel, sporting goods, health & beauty and home & garden. These reviews and recommendations help guide consumers to make informed product decisions that meet their specific needs and uses, with product reviews from people like them, who are verified to have purchased the product. Buzzillions verifies the purchase by partnering with hundreds of retailers who actually send out the surveys to known customers. Retail partners include Toys “R” Us, Staples, REI, Drugstore.com, Brookstone and Ace Hardware. Buzzillions is owned by its parent company, PowerReviews.
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