OAKLAND, CA -- (Marketwire) -- 02/03/09 -- PR and marketing professionals who want to learn best practices for impressing the C-suite with real-world metrics that affirm PR's value will discover practical strategies at a new webcast workshop from Bulldog Reporter's PR University: "Proving ROI in a Recession: How PR Can Use Data to Show Value and Survive in Down Times." Attendees will learn proven tips to help tie PR to sales and new ways to use data to show efficiency.

This exclusive, PR University webinar takes place on Wednesday, February 11th at 1PM EST (noon, CST, 11AM MST; 10AM PST) from PR's leading measurement guru on exactly how to avoid being cut when organizations reduce budgets:

Katie Delahaye Paine, President, KD Paine & Partners; Member, International Public Relations Measurement Commission Member, Founder and Board Member; Editor, "The Measurement Standard"; Author, KDPaine's Measurement Blog

This 60-minute interactive call will give public relations professionals tools for competing with advertising and other disciplines for a greater share of shrinking budgets. It also reveals the truth about tracking ROI -- what works and doesn't -- and how to avoid common pitfalls of tying PR efforts to sales. Finally, it will address CFO-savvy strategies for proving PR's low-cost, high-yield value at a time when your job may depend on it. Here are some of the practical measurement issues that will be addressed in this webinar:

--  Proof-of-Performance Guidelines: Ways to make the link between company
    goals, business outcomes and PR
--  How to convince management that PR deserves a larger slice of a
    shrinking budget
--  Immutable Laws of Measurement: Easy-to-learn principles you can use
    NOW to prove PR's value to the C-Suite
--  Measurement in Six Steps: A practical methodology for designing and
    executing a measurement program tailored to show results in recession
--  Social Media Measurement Update: New tools and techniques for
    monitoring and measuring Web 2.0 campaigns and their impact on company
    goals
--  Key benchmarks every brand must track -- and how to know whether yours
    are good, bad or just so-so
    

Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions about their programs and measurement challenges at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute web conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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