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Arista Networks Drops "Cloud Networking" Trademark
Creating a larger and sustainable cloud networking industry and vision

In a follow up to my October 23rd post on Arista Networks attempting to copyright / trademark the term "Cloud Networking" The companies CEO Jayshree Ullal has stated that they will no longer be attempting to trademark the term. (Mission accomplished)

In a recent post she shed some light on the topic saying "It has been 100+ days since Arista Networks formally unveiled our new name, Cloud Networking mission and our much talked about leadership team. What is clear is more has been achieved in 100 days of Cloud Networking than is possible in 100 weeks."

She goes onto point out that several New Cloud Networking groups have been formed on Facebook (Lippis), Linkedin, Yahoo and Google (to name a few) to provide common ground for the introduction and advancement of Cloud Networking. (I'm the guy behind the linkedin and Google Groups, although the Google Group hasn't seen any real action yet)

Ullal also describes the reasons for dropping the trademark efforts "Arista Networks will therefore not pursue the filing of a trademark for Cloud Networking. The original goal of broad awareness has already been accomplished. The US Patent & Trademark Office has also advised us that the use of this term may be generic. We completely agree and prefer to focus on adoption of Cloud Networking rather than trade mark pursuits. Quite frankly, I could never have predicted the remarkable acceptance in such a short compressed time! Such things usually take years not days."

In all this I would say Arista Networks has proven to be an upstanding, honest and respectable company focused on what matters most, creating a larger and sustainable cloud networking industry and vision. Arista Networks is the kind of company I would highly encourage others to become. Jayshree Ullal you did good!

About Reuven Cohen
An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

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