Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads in First Eight Months of Operation

Simple, self-service mobile advertising platform wins rapid acceptance from advertisers and publishers eager to reach mobile users quickly and easily

NEW YORK CITY—February 4, 2009—Mojiva, whose powerful advertising platform makes it easy for marketers to reach customers via the growing mobile Web, today announced it has served over one billion mobile ads in its first eight months of operation. This achievement establishes Mojiva as one of the fastest growing mobile advertising platforms in industry history, and shows that advertisers prefer Mojiva’s simple three-step approach to creating, controlling, and tracking mobile advertising campaigns, complete with custom landing pages for products and services. It also illustrates Mojiva’s appeal to publishers, who are using the platform to rapidly monetize mobile content, tapping a mobile advertising market estimated at $2.7 billion in 2008, according to Gartner, and projected to hit $10 to $15 billion by 2011, according to industry researcher Heavy Reading.

“Mobile advertising is one of the bright spots in the ad business, even in this challenging economy,” says Dave Gwozdz, Mojiva’s CEO, and one of the founding members of DoubleClick. “To put Mojiva’s accomplishment in perspective, it took DoubleClick more than two years to reach one billion ads. Our ability to scale from zero to one billion ads in just eight months is proof positive that Mojiva‘s mobile advertising platform has simplified the medium.”

Today there are nearly 3 billion mobile subscribers, with a billion more expected to be online by 2010. And telecom industry analyst Juniper Research this week projected sales of smartphones—such as Apple’s iPhone, Google’s Android, RIM’s Blackberry, Microsoft’s Windows Mobile, and others—will top 300 million units annually by 2013, as consumers and businesses continue to embrace these devices for mobile Web applications. Mojiva is the first mobile advertising platform that makes it easy for advertisers and publishers alike to deliver content to any of these Web-enabled mobile devices simply, accurately, and profitably.

For advertisers, Mojiva’s Self-Serve Mobile Ad Network provides all the tools needed to manage every conceivable aspect of a mobile ad campaign, from creative to targeting to placement to analytics.

For publishers, there’s never been a faster, easier, or more effective way to monetize content than the Suite of Mojiva Publisher Solutions. Everything a publisher needs to take advantage of mobile ad revenue opportunities—including ad formats, performance tracking, yield management, and more—is at the publisher’s fingertips. And Mojiva’s White Label Solution allows established networks and premium publishers to sell and manage mobile advertising campaigns under their own brand.

Mojiva’s innovative technology puts mobile advertising power into the hands of any business, large or small. It’s simple, yet sophisticated platform makes it easy for brand managers to launch scalable ad campaigns on one of the industry’s largest mobile ad networks, with unprecedented analytics and management controls.

ABOUT MOJIVA

Mojiva’s powerful advertising platform makes it simple for marketers to reach customers via the growing mobile web. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertising platform that makes it easy for advertisers to reach buyers, and publishers to monetize their content. Founded in May 2008, Mojiva is backed by Bertelsmann Digital Media Investments. The company can be found on the Web at www.Mojiva.com.