NEW YORK, NY -- (Marketwire) -- 03/30/09 -- Social Media for Social Change (SM4SC), a digital organization that uses social media tools to raise money for deserving charities, is holding an event to benefit City Harvest on April 3 at 7:00 PM at the Roger Smith Hotel. SM4SC hopes to raise a $20,000 donation. Already, 13 companies have partnered with SM4SC to donate cash, services and items to be raffled at the event.

SM4SC uniquely combines online and offline initiatives to raise money for socially conscious charities. For example, the organization raised over $1,500 for City Harvest on Twitter alone, through campaigns called #stayinandhelp and #tenbuckthursday.

Platinum Partner and official lodging provider Roger Smith Hotel donated the space, refreshments, as well as an open bar for the first hour and a half of the event. Yelp, another Platinum Partner, will provide gift bags to attendees.

SM4SC raised over $20,000 for Jane Doe Inc. at its inaugural event on October 10, 2008 at the Harvard Club in Boston.

All proceeds from the April 3 event will go to City Harvest. Tickets can be purchased at http://sm4scnyc.eventbrite.com.

Quote, Attributable to Gradon Tripp, Founder SM4SC

"SM4SC's sponsors, donors and the social media community at large have shown that even in the current economic climate, groups of people can unite -- both in person and online -- to support a worthy cause. SM4SC is happy to use our tools and knowhow to help end hunger in New York City."

Quote, Attributable to Jilly Stephens, Executive Director at City Harvest

"Due to the economy and the increase in demand for emergency food, City Harvest is truly appreciative for this much needed support. Social Media For Social Change (SM4SC) is an important organization doing exemplary work in raising money and awareness for nonprofit groups."

About Social Media for Social Change (SM4SC)

Social Media for Social Change is an online grassroots movement started by Boston native Gradon Tripp. By harnessing online social media tools and hosting offline fundraising events, SM4SC raises money for deserving charities to help people in need. To learn more about SM4SC, visit http://sm4sc.com.

About City Harvest

Now serving New York City for more than 25 years, City Harvest (www.CityHarvest.org) is the world's first food rescue organization, dedicated to feeding the city's hungry men, women, and children. This year, City Harvest will collect 23 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to more than 600 community food programs using a fleet of trucks and bikes as well as volunteers on foot. Each week, City Harvest helps over 260,000 hungry New Yorkers find their next meal.

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