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From the Wires
QlikTech Leverages Bluewolf's Agile Consulting Approach to Realign Its Sales and Marketing Processes
- Bluewolf Trains 420 QlikTech Employees in One Day -
By: PR Newswire
Apr. 7, 2009 09:59 AM
As part of the rollout, Bluewolf built a sustainable business process for QlikTech that focused on optimizing the sales lead to close process, by leveraging Cloud Computing and Software as a Service (SaaS) technologies such as Salesforce http://www.salesforce.com CRM and ExactTarget http://exacttarget.com, an email marketing tool. Bluewolf http://www.bluewolf.com/on-demand-solutions/consulting-services/customer-rela tionship-management/ helps enterprise organizations quickly evolve their businesses using its agile process to deepen customer relationships, and gain a competitive edge. Growing by 50 percent in 2008 and with 10,500 customers in 92 countries, QlikTech needed a better way to manage and optimize its sales, marketing and channel management processes to scale with its growing business demands. The company looked to Bluewolf to unite QlikTech's global employees with a consistent process. Bluewolf focused on the following areas:
- Sales Pipeline Visibility
- Opportunity Management and Forecasting
- Demand Generation and Lead Nurturing
- Partner Relationship Management
"With the speed of change in our fast-growing business, we needed a
partner that moved at the same pace, making Bluewolf and its agile services
model the perfect fit for us," said According to Global Change Management and Adoption Training As a global company that moves at a rapid pace, QlikTech knew it needed
to invest in change management and training in order to instill best
practices in its employees and for wide adoption of the CRM solution. On QlikTechResults The results have been dramatic. With very high sales transaction volumes, QlikTech now has a sustainable business process that allows it to iteratively adjust its business and continually evolve, leveraging these new Cloud Computing technologies. Recent results include:
* Account Profiling and Target Marketing, improving lead quality
* Content Management and Account Collaboration, shortening sales cycles
* Partner Lead Conversion, allowing partners to own accounts and forecast
channel revenue
According to QlikTech's Francis, "Bluewolf's dedication and commitment to our project's success was amazing, and its Customer Success Guarantee provided the trust and security I needed. Without Bluewolf, we would not have gone live with 420 users globally across all departments in just 80 days." About QlikTech QlikTech is the business answers company. Its flagship product, QlikView, enables organizations of all sizes to unlock the value of their data to make better decisions that improve business results. Unlike traditional BI solutions, QlikView delivers immediate value with payback measured in days or weeks rather than months, years or not at all. Through QlikView's disruptive, in-memory associative approach, business users have experienced unprecedented success and satisfaction. QlikTech is the only company in this market that offers a 30-day money-back guarantee. About Bluewolf Founded in 2000, Bluewolf (www.bluewolf.com) helps enterprise organizations evolve their businesses using its Agile process to deepen customer relationships and gain a competitive edge, through implementing next-generation technology solutions. Bluewolf is defining a new style of consulting based on agile methodologies, that guarantees success and delivers on the promises of Cloud Computing and SaaS technologies. Bluewolf clients include Dow Jones http://www.dowjones.com, ADP, General Electric and Fox Interactive Media. For more information, visit www.bluewolf.com.
For more media information, contact:
Lisa Hendrickson
LCH Communications
+1-516-767-8390
+1-516-643-1642 (cell)
lisa@lchcommunications.com
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