nuBridges has announced that it has completed a definitive agreement to acquire TradeTrans, Inc., a provider of real-time business intelligence tools that give visibility into the supply chain. The acquisition is part of nuBridges’ strategic plan to build long-term business equity value by achieving substantial growth and market share, and by establishing itself as the benchmark leader in the industry.

nuBridges solutions make it safer and easier for large and medium-sized enterprises to exchange information internally and externally, and to protect that information wherever it rests in the data flow. With the acquisition of TradeTrans, nuBridges now delivers a new level of business intelligence to customers utilizing the nuBridges Exchange Network for electronically trading with their business partners. Today, nuBridges Exchange Network supports over 36,000 trading partner relationships.

“We’ve set a course for significant growth that we are fulfilling through both organic and non-organic acquisitions of best-in-class technologies, and market-share-builders that bring with them a customer base and revenue,” said Paul Olson, nuBridges CEO and president. “Our acquisition of TradeTrans is a strong first step that adds value to our product portfolio and will benefit customers immediately.”

As the B2B exchange network market continues to evolve, Olson contends that nuBridges has a prime opportunity to increase market share for its nuBridges Exchange Network through premier, differentiated services and features – something TradeTrans’ web-enabled business intelligence tools provide.

“Well-established competitors in this market must continue to provide better quality and competitively priced offerings,” he said. “Our plan is to exceed customer expectations and lead through innovation that will allow us to build mindshare and perform ahead of the current market rate. We expect to fulfill this plan through a number of strategic acquisitions during our three-year plan horizon.”

TradeSmart is also designed to be deployed throughout the enterprise, enhancing the ability of non-technical users to access information in support of their roles across the supply chain.

“Over the last two years, we’ve developed and adapted the TradeSmart technology to address a broad array of customer requirements,” said Bill Bugbee, founder and one of the major shareholders of TradeTrans. “Feedback from focus groups with nuBridges customers has been very positive, and we’re excited about the opportunity to accelerate market penetration of these enhanced capabilities.”