This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you.

I like reading stuff in pdf format. But it's even better if you can easily create pdf files. By easily I mean a button click. Literally.Since I have Adobe Acrobat, my Microsoft Word and PowerPoint just have an extra menu to create it. But it's kinda boring. Let me share with you a couple of better ways.

From Application Virtualization to Xen, a round-up of the virtualization themes & topics being discussed in NYC June 23-24, 2008 by the world-class speaker faculty at the 3rd International Virtualization Conference & Expo being held by SYS-CON Events in The Roosevelt Hotel, in midtown Manhattan.

At Java One this week Sun has been selling its year -old-but-still-upcoming - and definitely late-to-the-party - Adobe AIR- and Microsoft Silverlight-competitive JavaFX Rich Client environment as a potential revenue-generator capable of putting ads on mobile applications and JavaFX Script, its newfangled high-performance GUI declarative scripting language, as the way to build consumer next-generation RIAs for desktops, mobiles, TV and other consumer devices.

We are entering an era of Rich Internet Applications (RIA) and enhancing the user experience of consumers of the services becomes an important part in designing and implementing SOA. But if you decide to develop rich clients, you'll be facing the dilemma - which way to go - remain with tried and true Java or .NET or experiment with such newcomers as AJAX, Flex, Silverlight, or JavaFX. While the Internet brings a lot of noise where 'it's cool' is the most popular definition, this presentation is an overview of what's out there on the enterprise RIA market. We'll talk about the pros and cons of using various techniques and technologies for the development of the front end for complex SOA distributed systems.

Today, Adobe announced the immediate availability of Adobe Flash Player 10 beta as a free download from Adobe Labs. Adobe Flash Player 10 beta, code named 'Astro', builds on the capabilities of the world's most ubiquitous application runtime with new support for custom filters and effects, native 3D transformation and animation, extensible rich text layout, and GPU hardware acceleration.

Xceed launched Xceed Upload for Silverlight, the commercial offering in support of Microsoft's promising new Silverlight technology. The product is available now for purchase or as a fully functional 45-day trial on Xceed's website. Xceed Upload for Silverlight lets developers add upload capabilities to any Silverlight 2 Beta 1 application. All upload operations are asynchronous; as a result, the Web page hosting the Silverlight application remains perfectly responsive and usable throughout the transfer.

Mike Neil is general manager for virtualization strategy in the Windows Server Division at Microsoft. Mike is focused on the delivery of the Windows virtualization technology, including Windows Server 2008 Hyper-V, Microsoft Hyper-V Server and Virtual PC 2007. Mike also directs the technical enablement of Microsoft's broader vision for virtualization, to include virtualization management tools and virtualized desktop infrastructure. Prior to this role, Mike was responsible for Microsoft?s server and PC virtualization efforts since 2003.

According to Sean Walsh, President and CEO of Skyway Software, 'Our Skyway Community is thriving and our members are very talented. We truly look forward to their RIAs submittals and Skyway Builder extensions and are excited that all of the contributions will benefit the entire Skyway Community.' With Skyway Builder CE, Java developers get an open source Eclipse-based plugin that offers a seamless blend of coding and modeling for delivering RIAs and Web Services in Spring. Unlike any other modeling tool, Skyway Builder CE provides comprehensive modeling capabilities at four distinct application layers:

Founded in 2006, SYS-CON Media's 'Virtualization Journal' is the world's first magazine devoted exclusively to what Gartner has earmarked as the single highest-impact IT trend through 2012: virtualization. And now it will be available on newsstands worldwide, as SYS-CON Media seeks to support the world-beating 'International Virtualization Conference & Expo' series produced by SYS-CON Events with top-quality print collateral, available at newsstands wherever fine-quality technical journals are sold.

The Ubuntu Linux-based gOS operating system from Good OS LLC (www.thinkgos.com) includes so many Google applications like Gmail, Google Docs, Google Calendar, Google News Google Maps and YouTube that it's often referred to as the Google operating system. It also includes Firefox, Skype, Facebook and OpenOffice 2.3.

A bunch of the boys have joined Adobe in forming the Open Screen Project to drive a consistent rich Internet experience across TVs, PCs, mobile devices and consumer electronics regardless of operating system. They've been persuaded that the way to squeeze the World Wide Web into those little bitty phones and newfangled MID things - and make it look like a PC - is to enable, maintain and optimize a consistent runtime environment using Adobe's Flash Player and later on Adobe AIR.

Many young programmers don't read books anymore. They google. They argue, 'When I need to find a solution it's just a click away. Why bother purchasing books that are outdated by the time of printing? Real programmers learn by doing - trial and errors'. I do not agree with this.

Today, Adobe announced the Open Screen Project, supported by a group of industry leaders. The project is dedicated to driving rich Internet experiences across televisions, personal computers, mobile devices, and consumer electronics.

I know, it's not nice and I should behave as if it's not that important to me, but I can't. During the last two and a half years I've been writing, openly speaking, whistle-blowing, and whispering that AJAX is a wrong way to go for developing rich Internet application. But 99% of the software developers were singing hosannas to AJAX. Forrester was selling this 7-page report for $379, while I've written dozens of pages for free. But who am I! Forrester said that AJAX does your body good. The author of that report has published yet another article explaining when it makes sense to use AJAX. But it seems that Forrester is turning 180 degrees now.

In today's cooking class you'll add to your cookbook a delicious recipe. It's quick and won't cost you a dime. I'm sure you've been in one of these situations when you have unexpected guests arriving in 20 minutes and need to make a good impression. Let's create an application that will auto-generate a Flex-Tomcat-BlazeDS-DB2 application.

Apple's taken some heat lately for their decision to push Safari to anybody who runs their Apple Software Update utility. I didn't want Safari, but unless I opt out of it I'll get it. Now Sun and Google are doing the same thing with the Google Toolbar. It isn't enough that they allow you to opt-out.

With only two weeks to go now before JavaOne, its annual Javaganza for developers, Sun has revealed that Java is at long last to be made 100% open source. 'We're trying to get Java into places it's never been before,' Rich Sands, group manager for developer marketing at Sun, told an interviewer on Tuesday.

Curl announced the beta release of Curl Nitro, the code name for an extension of the Curl Rich Internet Application (RIA) platform which offers enhanced desktop capabilities required by today's enterprises. The Nitro extension simplifies the process of installing and managing Curl applications accessed via a browser as well as directly from the desktop. Curl Nitro is the only platform for both traditional RIA and Desktop RIA that provides enterprise-level security, high performance and support for large data sets.

Silverlight 2.0 is a freaking phenomenal RIA development environment and I would actually, at this point, put the development experience in Silverlight 2.0 above and beyond Flex. I can do more faster and have it look better and run more efficiently in Silverlight 2.0 than I can in Flex. BUT, when you're looking for case studies, look for ones where the person or organization who adopted Silverlight did so of their own volition, without being approached by Microsoft. I'm interested in hardcore, unbiased opinions from people who have been in the trenches doing their own coding, not watching Microsoft consultants do the coding for them. There are plenty of case studies like that out there, you just have to look past the shiny bouncing balls that are the Olympics and the Oscars and all the other crap that probably cost Microsoft a hojillion dollars in marketing funds and incentives.

Adobe has published their first plan of what should be included in Flex 4 that is scheduled to release next year. Since Flex is an open source product, you have a say in this too. Obviously, there's a hope that upcoming Thermo release will bring together developers and designers. I'm cautiously optimistic here. It's great that a designer's tool will automatically generate MXML. A developer will pick it up and re-factor. But will the tool be smart enough to reverse-engineer the re-factored code and present it back in a visual form to the designer for further work? That is a million dollars question.

The mouse was the original idea of Doug Engelbart who was the head of the Augmentation Research Center (ARC) at Stanford Research Institute. Engelbart's philosophy is best embodied, in my opinion, in the design of another device that he invented, the five-finger keyboard - with keys like a piano, used by one hand. The problem was, Engelbart's five-finger keyboard and mouse combination was very difficult to learn.

Now, what Google announced is really exciting! I'm not kidding. It's even better than I hoped. Yes, it's only Python, but IBM's PC-DOS was only BASIC and Pascal when it first came out, and it didn't matter. Yeah, I preferred C, but I coded in Pascal because that's what you had to do to get an app running. What you're going to see here that you've never seen before is shrinkwrap net apps that scale that can be deployed by civillians. That's a mouthful, but that's what's coming. Why? Because here is a standardized platform that can be stamped out in the billions of units. Maybe Google can't do it, but the perception is that they can. Who is willing to stand up and say Google hasn't nailed scaling? What PCs did in the 80s, Google is doing now. PCs took the black magic out of owning a computer.

Told ya Adobe was gonna reorganize and put its mobile/devices operation in with its platform operation in the name of moving to a single technology platform and runtime for PCs, handsets and consumer devices. Adobe's new CTO Kevin Lynch, the creator of AIR, is basically in charge of the whole magilla now. Gary Kovacs, VP of product management and marketing for the mobile and devices business, will be general manager of the unit, reporting to Lynch, replacing Al Ramadan, who is leaving.

Vectors supporting types are the part of next release - and are billed more of performance/coding help then language enhancement. Most of the Java 5 constructs are not really applicable to ActionScript 3 - for fair comparison you need to use Java 7/8 with dynamic scripting language support - and then the way you speak that language changes. Compare how enum support evolved in Java over the years - starting with patterns - and you would think of language as of evolving environment. I was coming to Java in '97 from C++ and I thought of it as a very poor language. 10 years made it almost tolerable - but I still miss ability to redefine operators - does it really matter to anyone who never did it in first place?

Rumor has it that in the next few weeks Adobe is going to 'reorganize' its Mobile and Device business unit where its Jobs-criticized Flash Lite lives and send the engineers to go work with the larger platform effort and Flash proper, which Jobs has also criticized. Presumably, Adobe is going to do what it takes to appease Jobs. It does want to be on the iPhone and needs Apple's help.

Friday morning the local Fox television station in New York City broke the news - Apple was suing New York City. Six out of 100 of their viewers thought Apple had the right to sue the City, but 94 out of 100 viewers are now calling for New Yorkers to drop Apple and its products, including the iPhone and Macs. New Yorkers are pissed off! New York City, universally known as The Big Apple, is facing a lawsuit from Steve Jobs' Apple Computer Inc. for, of all things, copyright infringement.

This was the first time I've included into the list of the RIA players a little known product called Curl. Even though this language was created in MIT, it's mainly used in Japan. I had a chance to spend an hour with Curl folks today, and it seems that this language may be a good fit for RIA that require solid processing power on the client. I need to spend more time studying this language to form an opinion about this language Curl.

Adobe has put an alpha pre-release of AIR for Linux up in hopes, it says, of getting feedback from the community, not to mention winning adherents. It's English-only. The company also joined the Linux Foundation to encourage the growth of RIA technologies on Linux, it said. The company says Linux developers can use HTML, AJAX, Flash and Flex to build rich Internet applications (RIAs) that deploy to desktops across operating systems.

2008 is going to be an important year for Rich Internet Applications. Most organizations are delivering or planning to deliver Rich Internet Applications; however, at the same time, most IT managers are facing a dilemma: which Rich Internet Application technology and platform to use? The number of different frameworks and libraries is too vast to even consider evaluating a fraction of them.

'Unlocking content to be remixed into new business value' is the driver of Web 2.0 in the enterprise, says Rod Smith, IBM VP of Emerging Internet Technologies, in this Exclusive Q&A with Jeremy Geelan on the occasion of IBM's release of a new technology created by IBM researchers, codenamed 'SMash' - short for Secure Mashup.

Here is a question that I have been pondering on and off for quite a while: Why do 'cool kids' choose Ruby or PHP to build websites instead of Java? I have to admit that I do not have an answer. Why do I even care? Because I am a Java developer. Like many Java developers, I get along with Java well. Not only the language itself, but the development environments (Eclipse for example), step-by-step debugging helper, wide availability of libraries and code snippets, and the readily accessible information on almost any technical question I may have on Java via Google. Last but not least, I go to JavaOne and see 10,000 people that talk and walk just like me.

Adobe, which is not exactly unfamiliar with the concept of the free giveaway, has put out a public beta of a simple version of its popular Photoshop photo-editing software for free over the web. Think of it as an answer to Google's Picasa. It's called PhotoShop Express and Adobe says it'll add features over time, evidently in response to the feedback it gets from the beta.

This caught me by surprise. Isn't it a bit too soon? One of the most interesting features of this Flex release is configurable modules. This new release also features lots of new controls. I like the grooved panels. The Web site to promote the new Flex is done in Flex too (finally!).

Fast-spreading rich Internet applications require new skills for development of what was known as boring-looking enterprise applications. In the past, development of the user interface was done by software developers to the best of their design abilities. A couple of buttons here, a grid there, gray background. Their users were happy because they did not see any better. This is about to change...

The F2F meeting of OpenAjax Alliance at NYC on March 21st worked out really well in my oppinion. As a result of the last F2F meeting in October 2007, we formed a new task force called 'Runtime Advocacy Task Force' at OpenAjax. The goal of Runtime Task Force is to collect a 'wish list' from the Ajax community, get the communities involved, have active dialogs and engage browser vendors, with the goal of fixing the issues that have bugged down Ajax developers and help build a better web. So far we've collected a list of 29 issues, of which we hope to open up to the general public for review/comments/voting.

Apple CEO Steve Jobs may think Flash is junk, but Adobe says it's creating a media player for the iPhone anyway using the software tools Apple just released for third-party use. Once built, Adobe intends to distribute the thing through Apple's iTunes store, according to what Adobe CEO Shantanu Narayen told Wall Street when Adobe released its quarterly results.

During the Q&A period after one of my sessions at the iPhone Developer Summit last Thursday, there was someone there from Microsoft Competetive Intelligence. She asked myself and some other folks who were lingering nearby to describe, in our unbiased opinions, what we thought was wrong with Windows Mobile.

If you are evaluating technologies for your next rich Internet financial application, do not miss this one day event 'Flex on Wall Street' that will take place in New York City on April 18, 2008.

CommuniGate Systems, the leader in carrier-class Rich Media Internet Communications, today announced the availability of Pronto! 2.0, the latest version of its powerful, yet lightweight Unified Communications user interface framework built with Adobe® Flex® 3, deployed in the browser with Adobe Flash® Player and to the desktop with Adobe® AIR.